A product image is important for an e-commerce store as it creates an impression on the buyer. An image enhances the product description which makes it appealing for your online store visitors. It is not possible for the shopper to feel the product in an online store, it is the product image they view before making a purchase. In this age of visual culture, an image is an essential component that drives your customer’s notion.
An e-commerce store have a number of products listed, the items varies from category, style, color, material, design etc. Online buyers always do not have a mindset to buy a particular thing. It is the product image that appeals to their eyes when they click to view a product. A buyer checks the product images by zooming in, these images give them an idea on how the product would suit their taste. Always make sure the customer goes through at least four or five angular pictures of the product, if you do not upload quality images, you tend to lose your customer.
Few points to keep in mind before uploading a product image:
- The product pictures should be appealing.
- Plain white backgrounds are always better to view the image.
- Use a mannequin or model to display for products like clothes, accessories etc.
- The product should have different angular images for better interpretation and not just one.
- The image should also have zoom in features for clear and neat spectacle.
- The camera resolution settings.
- Edit images further if required.
- Size of the picture, bigger is better.
- Image should not be blurred.
Product image is the main tool for convincing your customers, as you do not have the option of a physical sales person. Sometimes, customers may notice few products listed in store do not have any photographs instead a nice professional write up describing the products, in this scenario what will your customer buy if they have no visual idea about what you are offering? You can't turn your website visitors into customers this way, having a good product image makes it easy and ensures your cutomers are able to view the product on your e-commerce store before placing an order.
Tuesday, November 3, 2020